Work
A selection of recent brand work. Different categories, different budgets, but the same method: settle the strategy first, then design a system around it.
Selected work and the results it created
Five projects from the last two years. Each one lists the work we did and what the client got out of it.
Aven Goods: a product identity built for shelf and screen
A specialty roaster with twelve blends and no system for naming them. We built the range architecture first, then the labels that carry it.
Category research
Naming and messaging
Logo and wordmark
Packaging design set
Photography direction
Written brand guide
Fieldnote: naming and brand for a research tool built by two founders
They had a working product and no name. We ran naming, secured the mark, and shipped an identity light enough for two people to maintain.
Customer interviews
Naming and messaging
Positioning document
Logo and wordmark
Design system tokens
Website art direction
Aster Lab: a science brand made legible to people outside of the lab
Deep research wrapped in impenetrable language. We rewrote the story for non-specialists and gave the visual language room to breathe.
Brand strategy work
Editorial voice guide
Typography system
A custom icon system
Website art direction
Trade stand graphics
Verrow Health: a clinic group of nine sites finally looking like one
Nine locations, nine separate sets of signage, and one confused patient. We built a single system flexible enough for every site to adopt it.
Brand strategy work
Colour and palette
Signage and wayfinding
Print and stationery
Written brand guide
Launch toolkit files
North Line: wayfinding and identity for a coastal transport operator
Timetables, terminals, and an app that shared nothing with either. One type system and one colour logic now run across all three of them.
Positioning document
Typography system
Environmental graphics
Motion principles
Campaign key visuals
Social media templates
