We are a brand and design studio helping founders and marketing teams build identities that hold up in daily use.
Brands built to be recognized on sight
From the first workshop to the final handoff, we shape the strategy, the identity, and the system that keeps it right.
Studio Overview
A small senior team doing brand strategy, identity, and design systems.
01
Strategy that sticks
We start with the commercial problem, not the moodboard, so the brand has a job to do.
02
Identity that scales
One identity that reads at 16px on a phone and at six metres across a trade stand.
03
Design that performs
Every asset ships with the files, rules, and templates your team needs to reuse it.
Recent studio work
Aven Goods
Brand identity
Fieldnote
Naming & brand
Aster Lab
Digital identity
Every brand we build is made to be used daily.
How a brand takes shape here
Four stages, from the first question to launch.
01
Discovery & research
We read the category, talk to your customers, and audit what you already own, so the first design decision rests on evidence rather than taste.
Strategy & positioning
We settle the positioning, the audience, and the words before visual work begins, so every later choice has something firm to measure against.
02
03
Identity & art direction
Logo, type, colour, photography, and motion are designed together as one system, then tested at the smallest and largest sizes you will really use.
Guidelines & rollout
You get the working files, a written set of rules, and templates your team can run without us, plus a launch review once the brand is in the world.
04
Senior-led work
The people you meet on the first call are the people who design the work. No handover to a junior team.
Fixed timelines
Dates are agreed before we start, and we publish progress each week so nothing ever goes quiet.
Systems, not logos
A mark on its own is not a brand. You leave with the rules, templates, and files your team can really use.
Built to hand off
Source files, fonts, and guidelines are yours at the end. No retainer needed to change a headline later.
We came in wanting a logo and left with a system the whole team can run. Six months on, our decks, our packaging, and our site all look like the same company, and nobody has asked me to approve a colour since.
Elena Ruiz /
Head of Brand
