{"id":16,"date":"2026-09-24T11:37:54","date_gmt":"2026-09-24T11:37:54","guid":{"rendered":"https:\/\/demos.pagecore.net\/agency-2\/?page_id=16"},"modified":"2026-10-02T08:23:02","modified_gmt":"2026-10-02T08:23:02","slug":"work","status":"publish","type":"page","link":"https:\/\/demos.pagecore.net\/agency-2\/work\/","title":{"rendered":"Work"},"content":{"rendered":"\n
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Work<\/h1>\n\n\n
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A selection of recent brand work. Different categories, different budgets, but the same method: settle the strategy first, then design a system around it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Selected work and the results it created<\/h2>\n<\/div>\n\n\n\n
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Five projects from the last two years. Each one lists the work we did and what the client got out of it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Aven Goods: a product identity built for shelf and screen<\/h2>\n\n\n\n

A specialty roaster with twelve blends and no system for naming them. We built the range architecture first, then the labels that carry it.<\/p>\n\n\n\n

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Category research<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Naming and messaging<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Logo and wordmark<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Packaging design set<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Photography direction<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Written brand guide<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Packaging<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Fieldnote: naming and brand for a research tool built by two founders<\/h2>\n\n\n\n

They had a working product and no name. We ran naming, secured the mark, and shipped an identity light enough for two people to maintain.<\/p>\n\n\n\n

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Customer interviews<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Naming and messaging<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Positioning document<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Logo and wordmark<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Design system tokens<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Website art direction<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Interface<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Aster Lab: a science brand made legible to people outside of the lab<\/h2>\n\n\n\n

Deep research wrapped in impenetrable language. We rewrote the story for non-specialists and gave the visual language room to breathe.<\/p>\n\n\n\n

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Brand strategy work<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Editorial voice guide<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Typography system<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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A custom icon system<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Website art direction<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Trade stand graphics<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Close<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Verrow Health: a clinic group of nine sites finally looking like one<\/h2>\n\n\n\n

Nine locations, nine separate sets of signage, and one confused patient. We built a single system flexible enough for every site to adopt it.<\/p>\n\n\n\n

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Brand strategy work<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Colour and palette<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Signage and wayfinding<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Print and stationery<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Written brand guide<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Launch toolkit files<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Reviewing<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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North Line: wayfinding and identity for a coastal transport operator<\/h2>\n\n\n\n

Timetables, terminals, and an app that shared nothing with either. One type system and one colour logic now run across all three of them.<\/p>\n\n\n\n

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Positioning document<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Typography system<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Environmental graphics<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Motion principles<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Campaign key visuals<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Social media templates<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"A<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Selected work and the results it created Five projects from the last two years. Each one lists the work we did and what the client got out of it. Aven Goods: a product identity built for shelf and screen A specialty roaster with twelve blends and no system for naming them. We built the range […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"custom-1-page","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/demos.pagecore.net\/agency-2\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.pagecore.net\/agency-2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demos.pagecore.net\/agency-2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demos.pagecore.net\/agency-2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.pagecore.net\/agency-2\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":2,"href":"https:\/\/demos.pagecore.net\/agency-2\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/demos.pagecore.net\/agency-2\/wp-json\/wp\/v2\/pages\/16\/revisions\/127"}],"wp:attachment":[{"href":"https:\/\/demos.pagecore.net\/agency-2\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}